Conference Marketing Plan Template

Event technology sometimes integrates with social media allowing you and your event participants to post about your event directly through your event app and platform. The channels of advertising may be the same for example social media email marketing ppc but the tone of voice and usps may be different. To sell tickets you need to be armed with an event marketing strategy that effectively promotes your event and reaches your target audience.

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This marketing plan template is fully customizable and will guide your small business in identifying and describing the mission and vision of your company the problem you are solving short and long term marketing goals the 4ps of your marketing mix marketing channel strategy and more.

Conference marketing plan template. B2b business to business event marketing is selling an event to other businesses in order to get them to attend sponsor or exhibit. Persona template use this template to develop personas which represent your core attendees and stakeholders. You know you want to use social media email and word of mouth to drive your ticket sales but the best event marketing strategies follow a timeline and a logical sequence each promotion reinforcing. We recommend creating up to 5 personas which should be continuously developed and refined with real event data.

But the following are typical components of an event marketing plan. Available in a4 us letter sizes. Persona name photograph personal details age. A marketing plan gives direction and serves as a systematic guide of everything involved in planning and coordinating an upcoming event.

Easily editable printable. You can promote your event marketing through social media too. After months of venue sourcing speaker applications and building out a packed conference agenda the core components of your event are in place. Start by creating an event hashtag to help your event marketing go viral.

Writing a marketing plan for an event sample template. It discusses the who what when where why and how of your marketing campaign. In this blog post well explore tips examples and best practices for creating a successful event marketing plan. Instantly download conference marketing plan template sample example in microsoft word doc google docs apple pages format.

The structure and content of your events marketing plan will depend on the type of event you are staging.