Integrated Marketing Certificate

It empowers public and private organizations the ability to provide a seamless customer experience for products services and organizations.

Integrated marketing certificate. The future belongs to those who understand the art and science of marketing communications. Students learn about the profession of corporate communication and its interface with society. What will i learn. In this first online course of ecornells marketing strategy certificate program you will learn about the role marketing plays within an organization some ethical questions that surround marketing practices the impact that a strategic approach can have on marketing within your organization and the components of a well defined marketing.

Integrated marketing communications unifies marketing communication elements public relations social media and advertising into a consistent branding effort that remains constant across distinct media channels. Professionals in the program engage in thinking and practices rooted in marketing results. View digital marketing curriculum. Students in integrated marketing communications certificate programs are taught the practice of using multiple marketing techniques in a consistent and complementary way and cover the use of the.

The integrated marketing communications imc graduate certificate offered by the wvu reed college of media is delivered exclusively online. Combining skills in research writing design and analytics professionals in this industry help drive business decisions and lead strategic marketing planning. Monday friday 900 am. The imc graduate certificate provides students with practical skills they need to keep up with the ever changing field of marketing communications.

Prerequisite courses are required for admission to the program. Digital marketing and integrated communications certificate students have a unique opportunity to gain new ideas perspectives and professional connections through engaging classroom discussion with instructors and peers. The imc certificate program is available for undergraduate students at northwestern. The digital marketing communications certificate program provides training for job opportunities in the marketing communications and product management fields.

14 east jackson boulevard suite 1010 chicago il 60604 office hours. Integrated marketing communications is a strategic approach centered around the customer and driven by quantitative and qualitative data. Youll create innovative marketing communications strategies and engage consumers in the digital age by working collaboratively with global companies faculty and your peers.