Jtbd Interview Template

Managed by alan klement jtbdinfo is where jtbd practitioners share their experience tools and stories of using the theory of jobs to be done to become great at creating and selling products that people will buy.

Jtbd interview template. Ideally in an jtbd interview you will have someone leading and someone supporting. Served right jbtd when your assessment shows opportunities in the middle that are served right you should focus on related jobs to be done. They need a solid understanding of jtbd and know what questions to ask to uncover the struggle in a customers story. While most people use interviews to gather jtbd data the interview format does have its drawbacks.

Use the helpful jtbd interview template in taking notes. For one people dont always recall details that may be important. If you are familiar with jobs to be done interviewing you know that good notes are essential to help you understand your customers story. The keystone of the jobs to be done jtbd.

Synthesize with a full understanding of each user response and behavior take time to soon after your last interview review your data and start synthesizing it into. To determine jobs to be done you can focus the conversation on the motivating factors of the solution for the users. Whenever i do jtbd research for a sales team i record the interviews using skype and ecam recorder i take notes during the call and then i review the interview and my notes afterward. If you are interested in learning even more consider signing up for the jtbd interview udemy class or the upcoming switch workshop in nyc on may 16th.

Over served jtbd a disruptive innovation strategy remake the solution so it becomes available to those who cant afford the existing solution. The sample questions mentioned in this article few as they are will empower you towards becoming a proficient interviewer. Everyone is welcome to submit a contribution. Together with your recordings they help you to shed light on the energy that influenced your customers transaction.

The process of conducting jtbd interviews is similar to conducting regular customer interviews and consists of a few steps. The leader will direct the conversation through each of the events in the timeline. There are limitations to what you can get from an interview alone. As you go along youll categorize your notes into the biggest themes youre hearing.

Under served jtbd a core growth innovation strategy make the existing solution better. Managed by alan klement jtbdinfo is where jtbd practitioners share their experience tools and stories of using the theory of jobs to be done to become great at creating and selling products that people will buy. You can start from scratch with a pen and paper or use the suggested online infolio template to nail down the context and sentiment related to selecting a specific solution.