Sample Content Strategy

The important thing is to keep it to a single page that can be easily shared to maximize its impact and usefulness with executives and content creators.

Sample content strategy. Just click the link below to grab a downloadable version of the template. Of course if we consult they have the strategy written for them. A content strategy can either be about a brand s journey to land a customer useful when a brand is new or has lost its way or a content strategy can be about a customer s journey and how the brand can help. Moz provide a free content strategy template in ms word format.

And while the content they create varies by platform it all serves the same purpose. The first step in your content marketing strategy process is to document the team that will be working on the content from start to finish. In our workshops we take organisations through a series of exercises to get them to a point where they can start working towards a good strategy. Those who are still figuring out what their main challenges are and those who are already using your product to overcome these challenges.

To create a solid content strategy you have to start with a goal. See the webinar for an example of each. Think of those fairy tales you heard as a child. Wendy s is a great example of a well honed overarching content strategy.

Many people we train have never seen a content strategy. Your current landscape is your ground situation. Content strategy and all content marketing is a form of storytelling. If you absolutely need more space use legal sized paper or even an 11 by 17 inch piece.

Moz is nothing if not thorough so it should come as no surprise that their content strategy template is five chapters long and chock full of useful advice. Back to the top. This content marketing strategy template fits on one side of standard printer paper. Download this content marketing strategy template for yourself.

Your content reinforces the solution s you re offering and makes your customers more qualified users of your product. It s ungated and available for download as a 17 page word document. Click here to download the content strategy template. If you d like to use this method as a foundation for your next content marketing strategy you re totally welcome to grab the template.

2 moz content strategy template. There was a problem a big bad wolf a conflict pigs who were trying to protect their homes from the wolf and a solution building a brick house to keep the wolf out at least until he fell down the chimney.