Social Media Kpis Template

Social media metrics and kpis are values used by marketing and social media teams to measure the performance of social media campaigns.

Social media kpis template. Like profit employee turnover calls made calls answered time spent costs incurred. A business metric is a number. Once you have chosen your particular metrics you will then be asked to enter your target goals and a current figure for you and or your team. Engagement is hands down the 1 area that you should be concerned with on social media.

Allocate resources more effectively document your successes and identify areas requiring attention. Reach per activity 3. The social media report template is for presenting results to your boss clients teammates or any other stakeholder. Theyre similar but different than social media metrics.

The template includes sections for defining goals the campaign timeline the channels and types of content you will be focusing on social media influencers and other outreach options and metrics fmaor tracking performance. Allocate resources more effectively document your successes and identify areas requiring attention. It measures the performance and activities of an organization. Subscriber interaction what drives the social media metrics dashboard is the data input tab.

Getting started in creating your digital marketing kpi dashboard. Social media kpis short for social media key performance indicators are the measurable metrics that demonstrate how successful a company is at meeting its business goals and objectives. The template also allows you to add organize and track your own unique kpi parameters. Social media marketing is a fundamental part of any business driving visits to a website and converting web users into leads.

That being said there are four main areas your social media kpis should be focusing on. Unlike many social media reporting templates this one isnt grouped per channel but rather per 1 activity 2 interaction 3 reach 4 subscribers. Last but not least in my social media kpi spreadsheet is a sheet for tracking your key performance indicators in youtube. The social media kpi template is a flexible multi language solution.

But i included it to give you an idea of what are the very basic metrics you might want to keep an eye on month over month. Social media campaign template use this template to manage a particular social media campaign. It is the catalyst for improvement in all of the other social media kpis well discuss. I must admit right away that the youtube kpi template is too basic.

What are social media key performance indicators kpis. But it also includes space for context and analysis. Yes it will include hard data captured in the analytics report template.