Social Media Marketing Budget Sample

Use this free budget template to keep track of all your social media marketing expenses from staffing and agency costs to content creation and promotions. Social media marketing budget. Download our free social media marketing plan methodology which uses this tool to help you implement a social media marketing program that gets results.

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A social media budget breakdown for every size of business.

Social media marketing budget sample. Use this guide to help you break down what you need to include in a social media budget. The industry average settles between 200 to 350 per day. 16 marketing budget templates sample example every business requires a budget sample in so many aspects of it especially in the marketing aspect. Of the total marketing budget approximately 35 to 45 should be spent on digital marketing activities.

For social spending the cmo survey indicates businesses now spend an average of 9 to 15 of their marketing budget on social media expected to increase to 20 by 2024. Once you ve entered your expenses you can plan your monthly projections and track your remaining budget. Use this microsoft excel template to set and track your social media budget and then view 3 charts actual vs budget spend summary category breakdown. Having a clear idea of the expenses and requirements involved will help you be more focused and realistic when planning out an overall social media marketing strategy.

Before we get into some answers and ideas i thought it d be interesting to see just how much social media takes up in an average marketing budget. Every business small medium or large should have a social strategy and every strategy should be backed by a social media budget. To help you with this process we ve created a sample marketing budget template which is broken up by categories and includes all the formulas needed to calculate your balance each month as well as for your overall annual marketing budget and each individual category. Therefore marketing budget is very vital because it is a projection of estimated promotional costs of your business.

Next you ll need to decide what of that budget is going to be devoted to social media. The average social media budget. That number is expected to grow to 13 2 percent over the next year and to 21 4 percent. Most companies spend about 5 to 15 of annual revenue on marketing.

The study revealed that the average business spends 9 4 percent of its marketing budget on social media. Every business small medium or large should have a social strategy and every strategy should be backed by a social media budget.